What is Inbound Marketing?

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer-centric, not seller-centric.

 

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The Inbound Methodology and the Flywheel

You might be wondering how the inbound methodology fits into all of this. At HubSpot, we believe so strongly in this shift that we've realigned our entire company around the flywheel. We’ve even redesigned the inbound methodology to teach you how to use the flywheel model to grow your business.

That’s why the new inbound methodology is a circle. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience. 

Source: HubSpot

 

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer centric not seller centric. 

Inbound Marketing can be summarized in 4 steps:
  • ATTRACT POTENTIAL CUSTOMERS

  • CONVERT THEM INTO LEADS

  • CLOSE LEADS INTO CUSTOMERS

  • DELIGHT CUSTOMERS INTO EVANGELISTS FOR YOUR PRODUCTS/SERVICES

The Inbound Marketing approach is all about designing your website for conversion by providing valuable content that your ideal customer actually wants and is willing to provide information in exchange for that content. 

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