Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on your website pages. A stumbling block for most clients I work with is adding a dollar value to goals.
Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on your website pages. But here is one thing that proves to be a stumbling block for most clients I work with:
Adding a dollar value to Goals & Conversions in Google Analytics.
To set a goal in Google Analytics is pretty easy. Choose events that lead to revenue generation. It can be as simple as Quotes Submitted, particular Downloads or number of Downloads, Specific Time On Page or Watching a Video.
[Click here to see what Google says about setting goals.]
Here are some examples of goals that lead to revenue generation.
It takes an understanding of your business processes to select the correct goals. When selecting goals it is best practice to involve all those involved in the sales process so proper attribution can be assigned.
