What Is A Buyer Persona?

Is your marketing connecting with your ideal customer? Maybe it's not your product but your messaging. Buyer Personas help your connect with your customers.

Segmenting your ideal customer into specific buyer personas takes your marketing to a whole new level!

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these personas from scratch?

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