We don't play the feel good game and tell you about Impressions, Likes and Clicks.
Hey guys, it's Phil Wiseman with Analytics that Profit and yes, I am the real Dr. Phil.
I'd like to welcome you to our new video series I've entitled Talk Nerdy to Me and let's talk about some things you can do with your digital marketing that'll make sure it's generating revenue.
How do I really know if my marketing is working?
I get asked that question quite a bit. The reality is, it depends on what you're trying to accomplish with your marketing.
If you're trying for brand exposure, something like impressions might be a good measure.
The reality is guys, you cannot cash impressions, likes, and shares at the bank.
You need to tie your marketing to a very, very well-defined revenue goal.
You're looking for a return on investment on the revenue you generate from the marketing dollars you spend.
I'm Phil Wiseman, and yes, sometimes you need a herd of nerds to take your digital marketing to the next level.
We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?
As a result, our clients are able to measure the results of their marketing and make intelligent business decisions that result in higher revenues.
Analytics That Profit™ helps you generate high quality leads.
What we do:
Clearly identify your ideal client.
Capture data and behaviors from your ideal client.
Define and plan a clearly articulated marketing strategy.
Tie that plan to activities and behaviors that lead to revenue generation.
Nurture those high quality leads.
Close those leads.
How we do it:
Our results come from proven data-driven strategies:
Define - Identify your ideal client and their buying process and determine what success looks like.
Measure - Clearly articulate those behaviors that move your ideal client through the buying process.
Develop KPIs - Key Performance Indicators to measure those behaviors.
Analyze - Identify what content is resonating with your ideal client and moving them through the process.
Improve - Amplify what is working and correct what is not moving your ideal client through the buying process.
Control - Automate marketing to move your ideal client through the process.
This requires a commitment to strategic planning and implementation. That is what we do and how we help.
Back in the day, you could walk in to most businesses or make a phone call to find the key decision maker and get to work building a relationship. Simply put, it was a different place and a different time. But times have changed. The way we do business has changed. The Internet has made the world flat and the world is now your competition.
Brand awareness, trust and credibility are earned by what you and others say about your business on the internet. Failure to adapt to these changes leads to your business' extinction.
As long as I can remember, I have loved numbers and I have always been a nerd. I love data because it shows cause and effect. It is not enough to simply have a website and run an ad campaign. In order to stay in business and grow your business, you must use data as a business intelligence tool. We call this data driven decision making.
The Bottom Line - Analytics That Profit uses our love of numbers and data to provide you with business intelligence so you can make the best decisions for your website, social media and advertising campaigns.
PEOPLE LIKE WORKING WITH US
Trusted By The Best
Phil is great to work with. He's very supportive and strategic through our website development process. His experience and willingness to work side by side with us is really helping to put us in a much stronger position to be found online, to be proactive with our current customers, and to attract and convert qualified leads.
Before Analytics That Profit, we had little to no marketing department. With his help, we are becoming a source of knowledge for the IT industry. Phil is extremely knowledgeable and great to work with. We would be lost without him
Phil helped me start from scratch to build an online presence and a marketing plan. We got so much accomplished in only a few short weeks - I never could have done it without his guidance!
Phil is absolutely amazing. He volunteered his time to teach the organization, SoGal how to optimize HubSpot and Google My Business. I could not believe what I did not know about these two platforms and how much they can help you grow your business! Because of Phil, I am now able operate my businesses at a higher level with less steps. Phil is very knowledgable and experienced. He is also enjoyable to learn from. Thank you, Phil!