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  Analytics That Profit™- Ideal Customer Identification 


Ideal Customer Identification and the segmentation into Buyer Personas is the most effective strategy for reaching the right person at the right time in the buyers journey.

A Quality Engineer will not be looking for the same information as a Buyer. Each needs to find the information they are seeking immediately. Your marketing needs to connect with them instantly when they visit your website or see your email.

Download How To Create Buyer Personas For Your Business

Here are some questions to ask you will help you with Ideal Customer Identification.

Describe your personal demographics.

Describe your educational background.

Describe your career path.

In which industry or industries does your company work?

What is the size of your company (revenue, employees)?

What is your job role? Your title?

Whom do you report to? Who reports to you?

How is your job measured?

What does a typical day look like?

 Which skills are required to do your job?

Source: HubSpot

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Download How To Create Buyer Personas For Your Business


You may also want to check out How To Build A Marketing Program.



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