Every landing page on your website is an opportunity to capture a new lead.
The use of forms to capture leads is extremely effective.
In order to have forms that capture leads you need to understand:
Emerson's Law of Compensation says if you want more, give more.
Content offers are the foundation of a Give/Get strategy.
If you want visitors to your website to give you information, you need to provide a content offer that allows them to get something in return.
Make it easy to find. 90% of visitors do not scroll past the fold! As seen above, make the form easy to see above the fold. While your content may be great, don't bet against the data by placing your form at the bottom of the content.
The data below is from a actual client that shortened their form and dramatically improved their conversion rate.
Fields- What to Ask:
The graphic above shows the dramatic impact of shortening a form and only asking for information that is relevant. If you are using a form for RFQ's then you may need very specific information. Allowing an attachment to the form can provide you with the relevant information to have an informed discussion with your prospect. Only ask for what you really need.
Nobody wants to submit! Use any word other than submit. Keep the copy short. Click Here. Download Now. Go. I'm Ready. You get the idea.
You Want More Leads.
We'll Help You Get Them And Close Them.
Need more ideas? Visit our page: How To Build A Marketing Program.