We don't play the feel good game and tell you about Impressions, Likes and Clicks and bore you with pretty charts that are not tied to revenue generation.
As a result, our clients are able to measure the results of their marketing and make intelligent business decisions that result in higher revenues.
You Want More Leads.
We'll Help You Get Them and Close Them.
How to know if we are a fit for you business
Here is what Google says:
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
The reality is SEO is a strategy and requires thought and planning. Most companies are disappointed with "purchased" SEO as the results fade over time.
Content- Use Keywords that your customer actually uses when searching for your product or service. Use these keywords to describe your offering. Don't just shove them in the page. Read our blog Keywords: How do you use them to improve SEO for more details.
Call it what it is- Seems obvious,right? Use page titles that accurately describe what the page is about. Keep it to 65 characters including spaces. A good example from my friend Betsy Kent: 5 Things You Must Know About Your Ideal Client.
Snippets/Meta Descriptions- Every website page should have a clear description that accurately describes what the the user will get if they click. Under 155 characters is best practice. Check out this article from HubSpot.
Headers/H1 Tags- One is enough. It should include the page keyword. Think of this as chapter titles in a book.
Navigation- Keep It Simple! Flow from page to page should be logical and links should be relevant. If users get lost, they probably won't come back.
Every Picture tells a Story- Use Image Alt Text to describe your images. Whenever possible use compression to make the image as small as possible so it will load faster.
Use Relevant Links- As we have done is this blog, use links that add value and are relevant to the page. Be wary of paid links to your site. If the referring link is not what the user expects when they land on your page, you have done more harm than good. Don't promise oranges and give them bananas.
Ideal Customer Identification
How to Create Buyer Personas for Your Business
Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.
With this eBook, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This offer includes tips and tricks for:
What is a content offer? Simply put, a content offer is something your ideal customer sees as a value-add and is willing to exchange information to receive the content offer. They are part of the GIVE/GET strategy.
There are many types of content offers:
Here is a list of typical Content Offers:
eBooks are excellent content offers to improve lead generation. There is no limit to the size of an eBook. In order to produce content relevant to your ideal customer, you will need to spend some time working on buyer personas.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.
This is a good example of a course content offer from HubSpot. In exchange for information, you can get a FREE certification.
Everybody loves a cheat sheet!
Quick. Easy. Convenient.
These are just a few examples of how to use a content offer to improve lead generation. The reality is that content offers require time and effort. It is common to outsource content offer production.
You Want More Leads.
We'll Help You Get Them And Close Them.