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It isn't fair!

You have a great company and remarkable staff and yet your competitors are getting the RFQs that are rightfully yours.

Every month that sales remain stagnant you can't reinvest in your business for it to grow. 

You have been meaning to update your website.

You have been wondering if maybe social media could help.

there are no participation trophies in business analytics that profit

It's time to get off the bench and take control of your digital marketing.

It seems overwhelming.

Where do you start?

 

Analytics That Profit does the work for you.

 

  1. Identify Your Ideal Customer.

  2. Create Marketing Content that Connects You with Your Ideal Customer.

  3. Refresh Your Website So It Is Easy To Do Business with You.

  4. Promote Your Brand on Social Media to Connect You with Your Ideal Client.

 We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?Schedule A Time To Talk

We don't play the feel good game and tell you about Impressions, Likes and Clicks and bore you with pretty charts that are not tied to revenue generation.

As a result, our clients are able to measure the results of their marketing and make intelligent business decisions that result in higher revenues.

 

 IF YOU ARE LOOKING FOR MORE THAN A ONE-TIME FIX, THEN WE'RE A GOOD FIT. 

Download Our Free Checklist For Creating A Lead Generation Campaign

You Want More Leads.

We'll Help You Get Them and Close Them.

 

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CLOSE CUSTOMERS- HOW WE HELP YOU.

Lead Nurturing

Email Marketing

Sales Consulting

Workflows- Automated

CRM Management

Schedule A Time To Talk

 

 

Analytics That Profit™ is certified in Google Analytics. 

 

WE WORK WITH COMPANIES THAT DEVOTE TIME, ENERGY AND MONEY INTO EMAIL AND SOCIAL MEDIA BUT WHO HAVE NO IDEA IF IT'S WORKING. WE HELP THEM BY CONDUCTING A DEEP ANALYSIS OF THEIR WEBSITE ANALYTICS TO SEE WHAT'S REALLY GOING ON - ARE THEY GETTING CLICKS OR CUSTOMERS? AS A RESULT, THEY ARE ABLE TO MEASURE THE RESULTS OF THEIR MARKETING AND MAKE MORE INTELLIGENT BUSINESS DECISIONS THAT WILL RESULT IN HIGHER REVENUES.

5 Simple Ways To Reduce Bounce Rate On Your Website

 

Schedule A Time To Talk

 

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Analytics That Profit™ is certified in Google AdWords. 

Unlike the big box agencies that will tell you how many Fortune 100 companies they work with, our focus is helping small businesses.

WE WORK WITH COMPANIES THAT UNDERSTAND THE COMPETITIVE VALUE OF GOOGLE ADWORDS, BUT DO NOT HAVE THE BUDGET TO AFFORD A FULL TIME STAFF DEDICATED TO ANALYZING THEIR ADS FOR EFFECTIVENESS. OUR FOCUS IS ON PROVIDING ACTIONABLE BUSINESS INTELLIGENCE TO SEIZE OPPORTUNITIES TO INCREASE REVENUE. 

WE DO NOT REQUIRE A MINIMUM AD SPEND.

 

How to know if we are a fit for you business

  • You currently are not using Google AdWords, but want to compete at that level. 
  • You are using Google AdWords, but don't really know if it's generating revenue.
  • You currently are using an agency that provides you reports, but they have no connection to your strategic business goals.
  • You are currently using an agency that provides reports and it is always about impressions and clicks NOT revenue generated.
  • You receive periodic reports that do not clearly articulate areas for improvement. Nobody is perfect. Ever!

WHAT TO DO NEXT?

Schedule A Time To Talk

 

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9 things to have SEO that works.

Here is what Google says:

  • "Be wary of SEO firms and web consultants or agencies that send you email out of the blue." Amazingly, we get these spam emails too:

"Dear google.com,

  • I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
  • "No one can guarantee a #1 ranking on Google. "

The reality is SEO is a strategy and requires thought and planning. Most companies are disappointed with "purchased" SEO as the results fade over time.

Here are the 9 things to have SEO that works.

Content- Use Keywords that your customer actually uses when searching for your product or service. Use these keywords to describe your offering. Don't just shove them in the page. Read our blog Keywords: How do you use them to improve SEO for more details.SEO startegy why content is king analytics that profit.jpg

Call it what it is- Seems obvious,right? Use page titles that accurately describe what the page is about. Keep it to 65 characters including spaces. A good example from my friend Betsy Kent: 5 Things You Must Know About Your Ideal Client.

Snippets/Meta Descriptions- Every website page should have a clear description that accurately describes what the the user will get if they click. Under 155 characters is best practice. Check out this article from HubSpot.

Headers/H1 Tags- One is enough. It should include the page keyword. Think of this as chapter titles in a book.

website navigation analytics that profit.jpgNavigation- Keep It Simple! Flow from page to page should be logical and links should be relevant. If users get lost, they probably won't come back.

Submit a sitemap to Bing and Google- This is as straightforward as it sounds. Visit Google Webmaster Tools A.K.A. Search Console and Bing Webmaster.

Every Picture tells a Story- Use Image Alt Text to describe your images. Whenever possible use compression to make the image as small as possible so it will load faster.

Faster is Better- We recommend you check out Website Grader and Page Speed Insights to see how your site loads and detailed suggestions.

Use Relevant Links- As we have done is this blog, use links that add value and are relevant to the page. Be wary of paid links to your site. If the referring link is not what the user expects when they land on your page, you have done more harm than good. Don't promise oranges and give them bananas.

FREE Website Checkup

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Ideal Customer Identification

How to Create Buyer Personas for Your Business

Segmenting your ideal customer into specific buyer personas takes your marketing to a whole new level!

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?

Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.

With this eBook, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

This offer includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

Download How To Create Buyer Personas For Your Business

 

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How Content Offers Improve Lead Generation

What is a content offer? Simply put, a content offer is something your ideal customer sees as a value-add and is willing to exchange information to receive the content offer. They are part of the GIVE/GET strategy. 

There are many types of content offers:

Here is a list of typical Content Offers:

  • eBooks
  • Courses
  • Trials
  • Demos
  • Cheat Sheets
  • Checklists
  • Email Series
  • Email Subscription
  • Guides
  • Kits
  • Data/Research/Whitepapers
  • Podcasts
  • Presentations
  • Templates
  • Events
  • Calculators/Tools
  • Apps
  • Webinars

eBooks are excellent content offers to improve lead generation. There is no limit to the size of an eBook. In order to produce content relevant to your ideal customer, you will need to spend some time working on buyer personas.

Buyer Persona eBook.jpeg← eBook Content Offer

 It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.

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Course Content Offer

This is a good example of a course content offer from HubSpot. In exchange for information, you can get a FREE certification.

 

 

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 Download Your FREE Checklist!

 

 

 

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Everybody loves a cheat sheet!

 

Quick. Easy. Convenient.

 

 

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⬅️ Guide Content Offer

The use of a guide as a content offer to improve lead generation is very common and effective!

 

These are just a few examples of how to use a content offer to improve lead generation. The reality is that content offers require time and effort. It is common to outsource content offer production.

 

You Want More Leads.

We'll Help You Get Them And Close Them.

 

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