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How Content Offers Improve Lead Generation









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What is a content offer?

Simply put, a content offer is something your ideal customer sees as a value-add and is willing to exchange information to receive the content offer. They are part of the GIVE/GET strategy.


 Here is a list of typical content offers:

  • eBooks
  • Courses
  • Trials
  • Demos
  • Cheat Sheets
  • Checklists
  • Email Series
  • Email Subscription
  • Guides
  • Kits
  • Data/Research/White Papers
  • Podcasts
  • Presentations
  • Templates
  • Infographics
  • Events
  • Calculators/Tools
  • Apps
  • Webinars


eBooks are excellent content offers to improve lead generation. There is no limit to the size of an eBook. But you will want to produce content relevant to your ideal customer. To do so, you will need to spend some time working on buyer personas.

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⬅️ eBook Content Offer

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. Our free, customizable buyer persona eBook will let you easily organize your research to create your very own buyer personas.


This is a good example of a course content offer from HubSpot.

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In exchange for information, you can get a FREE certification.

Checklist Content Offer ⬇️

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This is an example of a Checklist as a content offer to improve lead generation.



Everybody loves a cheat sheet!
Cheat Sheet Content Offer.

Quick. Easy. Convenient.


The use of a guide as a content offer to improve lead generation is very common and effective!

These are just a few examples of how to use a content offer to improve lead generation. The reality is that content offers require time and effort. It is common to outsource content offer production.


You may also want to check out How To Build A Marketing Program.


You Want More Leads.

We'll Help You Get Them And Close Them.


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Not Sure How To Get Started?

Our Proven Process

Technical SEO

Start with a  Technical SEO audit of your website to understand what search engines think about your website.

Put the Nerds to Work

Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.



Ideal Customer

Work with you to clearly define your ideal customer and develop Buyer Personas.


Customer Journey Map

Clearly define the customer experience. Identify any friction points and align deliverables.


Content Audit

Identify content that aligns with the customer journey and identify any gaps.


Off Page SEO

Determine what platforms outside of your website that will help you connect with your ideal customer.



Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.






This starts the cycle of continuous improvement. 

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What We Do

We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?

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Why We Do It

A few years ago I was dealing with the same issues that you likely deal with. I was really angry that the people I was paying to manage marketing for my company.

I asked and asked…and asked again. But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, they didn’t have a clue as to what was important to me as a business owner.

Read The Rest Of My Story

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If you keep doing the same things you will keep getting the same results.

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