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How Do I Use Google Analytics to Improve SEO?

Who doesn't want to know what content is bringing visitors to their website? Is the content engaging visitors? Am I missing any opportunities?

Connect Search Console in Google Analytics

Google Search Console used to be called Webmaster Tools. It is very easy to install and does not require a webmaster. 

Use Landing Pages in Search Console

A favorite place to start for us is Low Bounce Rate and poor Average Position. A low bounce rate means the content is engaging and moving buyers through the website. Improving SEO for these landing pages is the low-hanging fruit.

Use Queries in Search Console

How much would you pay to know which search terms made you show up in search results? Google provides this free of charge in Search Console. Could you improve SEO if you could build content around these terms? Yes!

 

search console