When you know there's a set series of events, an e-mail, a phone call, a task, something of that nature, a sequence is the best productivity hack, because it automates the behavior.
What exactly is a sequence?
If you're like me, you're always looking for a way to engage with the contact, to give them something meaningful.
And there's a bunch of ways to do that, you could use an Excel spreadsheet, and go back to 1990's marketing, that's a great thing to do, NO!
I prefer automation.
When you know there's a set series of events, an e-mail, a phone call, a task, something of that nature, a sequence is the best productivity hack, because it automates the behavior.
