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SALES PERSON A HAD A 42% OPEN RATE AND A 7% CLICK THROUGH RATE.

 SALES PERSON A
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SALES PERSON B

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SALES PERSON B HAD A 62% OPEN RATE AND A 36% CLICK THROUGH RATE.

How could 2 people be using the same email template and getting such different results?

Was Salesperson B adding something to the email that made it more effective? Was Salesperson A adding something that made it less effective? Were they sending the email to the same audience?

This particular company had done an excellent job of segmenting their customer base through VOC- Voice of The Customer surveys and sales patterns and industry specific needs. Both Salespeople were using this segmentation and sending the same emails to the same audience (Buyer Persona).

 

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