What is a Content Marketing?
Content Marketing is a strategic method for using data surrounding your ideal customer. Research has shown that by segmenting your ideal customer into Buyer Personas you can better understand their decision making process and provide content for each step in their process. This strategy is highly effective for ISO manufacturers. Why? Google has provided research to show that 89% of individuals in the B2B procurement process use the internet to evaluate suppliers. Your ideal customer is researching specific capabilities, tolerances and standards when they search. Picture the impact on your bottom line if your business showed up in that search.
Attention span is shrinking so it is more important now that ever to grab visitors attention with your content.
You Want More Leads.
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