Lead Nurturing
One of the major challenges businesses face is determining how to nurture leads that are captured through their marketing efforts.
Below are 3 steps to effective lead nurturing.
IDENTIFY HIGH QUALITY LEADS
Is your marketing attracting high quality leads? A critical step that is sometimes overlooked in marketing is identifying your ideal customer. In order to attract good quality leads you need to understand what your ideal customer looks like so you will know them when you see them. Lead nurturing should focus on high quality leads.
Our Proven Process
Technical SEO
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
#herdofnerds
Ideal Customer
Work with you to clearly define your ideal customer and develop Buyer Personas.
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Content Audit
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website that will help you connect with your ideal customer.
Strategy
Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.
PDCA
Plan.
Do.
Check.
Act.
This starts the cycle of continuous improvement.
Analytics That Profit
What We Do
We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?
Analytics That Profit
Why We Do It
A few years ago I was dealing with the same issues that you likely deal with. I was really angry that the people I was paying to manage marketing for my company.
I asked and asked…and asked again. But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, they didn’t have a clue as to what was important to me as a business owner.
Analytics That Profit
HubSpot Certified Agency Partner
We are HubSpot experts. We partner with you to take maximize the results from your investment in HubSpot.