Hi guys, Phil Wiseman here with Analytics That Profit.
Today I'd like to talk about seven passwords every business owner needs to know.
Really Phil, seven?
Well you probably have more than seven passwords you need to maintain but today I want to talk about seven passwords that are critical to your long term, strategic marketing.
Okay, let's talk about your website and website hosting.
It's not uncommon when you're starting up your business, your uncle's friend's brother's nephew's buddy
from high school did your first website and now your company has evolved and that person's moved on to a different
career and now you have a website that's dormant.
Now a website's a living organism that needs to be fed and maintained.
So, as a business owner, you should always know how to log into your website and have full administrative rights.
Likewise, your website hosting.
That could be something like a GoDaddy service. You need to know how to login to that also.
Now let's talk about those Google passwords.
Google My Business,
Google My Business, you've probably used that service and didn't even know it.
You're on your smart phone, you're looking for something, the little map shows up, you press a pin,
boom, a company shows up, their product services, their offerings, their business hours, their website,
their phone number, reviews about that business, that is Google My Business.
Like I said, you've used it and probably didn't even know it and as a business owner, it is critical that you have
full rights over your Google My Business.
Your hours might change. You also want to get involved with those customer reviews, whether they're positive or negative.
Make a comment, let people know you're actively involved with your customer base and you're an engaged business owner.
Now let's talk about Google Analytics.
Okay, I made the face for you. Google Analytics, what is that?
It's a free tool from Google that you can put on your website and it tells you all sorts of things about user behavior.
Now, as a business owner, you're probably not that actively involved with your analytics, you probably outsource
that analysis, you know, to some nerd, data dork like me.
That's very common however, as a business owner, you still need to have full administrative rights over your Google Analytics
so that if you decide to make a change, strategically, to have another analyst look at it or look at it internally, you know how to do that.
Now let's talk about Google AdWords.
You know, you're on Google Search and you put something in the text box and the text ads show up or the images or the little commercials you see on YouTube, that's Google AdWords.
You've probably outsourced this service because you're probably not the creative type and you don't want to
spend time writing the copy and the content and doing the visuals and the graphics.
Regardless, as a business owner, you still need to have full administrative rights over your Google AdWords account.
This way if you were to make a strategic change, you can do so quickly.
Now let's talk about social media.
Facebook, LinkedIn, Twitter, Instagram, all these sorts of things.
As a business owner, that is really an extension of your business, your brand, your reputation.
You need to know how to login to all those accounts and you need to have administrative control over all those accounts.
Even if you outsource that service and let someone manage those accounts for you, as a business owner, you need to be
in control of those accounts.
Now finally, let's talk about business listing services.
Maybe you've signed up for a service and they've listed your business on various platforms.
As a business owner, you still need to know how to login to all those business listing services.
Your hours might change, your phone number might change, all sorts of things can change,you want to keep those
things updated and fresh.
I know there's a little bit more than seven passwords but as a business owner, these are really critical
pieces of information you need to have handy.
I wrote a blog about it, offer a free little cheat sheet where you can write these things down,and you know, you can save them old school on a piece of paper, put them in a safe deposit box, save them new school as a PDF, put them in your Google Drive.
We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?
As a result, our clients are able to measure the results of their marketing and make intelligent business decisions that result in higher revenue