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Call- to-Action:

How To Guide Visitors Through The Buyer's Journey And A Proven Method For Lead Generation.

A call-to-action or CTA is a clickable graphic, button or text placed in your website or email. They have a very simple focus and purpose: Assist buyers through their journey and/or collect information from Leads in exchange for content you are offering. Research has shown that only 60% of viewers read an entire article and 10% don't scroll past the fold. This is why it is important to have a clear call-to-action to grab the reader's attention. It is highly unlikely they will read the entire article or webpage and then click the Contact Us tab.



in line call to action analytics that profit

An in-line Call-To-Action is simply a link to content in the body of written content. Since most visitors don't scroll down, place this type of call to action early in your content. If you are looking for more phone calls you can link an inline CALL US to your phone number.



A button Call-To-Action looks exactly like its name.  One advantage of button CTA's is the ability to easily test color choice for effectiveness.

call to action_analytics that profit

Marketing portals like HubSpot allow you to perform A/B tests easily to determine if one color converts leads better than another. In addition, you can create A/B tests for copy( the words on the button) to This is an example of a clickable button call-to-action.determine what works best. If you are a service provider you can use a button for visitors to schedule service.

This is an example of a clickable button call-to-action.



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An image call-to-action is an effective way to show a lead exactly what they will receive when they click the offer. The image to the left makes it clear you will receive a step-by-step- guide. You can get as creative as you want with image based call-to-action's.  This is very useful if your ideal customer can relate to specific product or service images.








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Need more ideas? Check out How to Build A Marketing Program.

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Our Proven Process

Technical SEO

Start with a  Technical SEO audit of your website to understand what search engines think about your website.

Put the Nerds to Work

Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.


Ideal Customer

Work with you to clearly define your ideal customer and develop Buyer Personas.

Customer Journey Map

Clearly define the customer experience. Identify any friction points and align deliverables.

Content Audit

Identify content that aligns with the customer journey and identify any gaps.

Off Page SEO

Determine what platforms outside of your website that will help you connect with your ideal customer.


Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.


This starts the cycle of continuous improvement.