A call-to-action or CTA is a clickable graphic, button or text placed in your website or email. They have a very simple focus and purpose: Assist buyers through their journey and/or collect information from Leads in exchange for content you are offering. Research has shown that only 60% of viewers read an entire article and 10% don't scroll past the fold. This is why it is important to have a clear call-to-action to grab the reader's attention. It is highly unlikely they will read the entire article or webpage and then click the Contact Us tab.
Our Proven Process
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
Work with you to clearly define your ideal customer and develop Buyer Personas.
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website that will help you connect with your ideal customer.
Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.