Call- to-Action:
A call-to-action or CTA is a clickable graphic, button or text placed in your website or email. They have a very simple focus and purpose: Assist buyers through their journey and/or collect information from Leads in exchange for content you are offering. Research has shown that only 60% of viewers read an entire article and 10% don't scroll past the fold. This is why it is important to have a clear call-to-action to grab the reader's attention. It is highly unlikely they will read the entire article or webpage and then click the Contact Us tab.
IN-LINE CALL-TO-ACTION
An in-line Call-To-Action is simply a link to content in the body of written content. Since most visitors don't scroll down, place this type of call to action early in your content. If you are looking for more phone calls you can link an inline CALL US to your phone number.
BUTTON CALL-TO-ACTION
A button Call-To-Action looks exactly like its name. One advantage of button CTA's is the ability to easily test color choice for effectiveness.
Marketing portals like HubSpot allow you to perform A/B tests easily to determine if one color converts leads better than another. In addition, you can create A/B tests for copy( the words on the button) to determine what works best. If you are a service provider you can use a button for visitors to schedule service.
Our Proven Process
Technical SEO
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
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Ideal Customer
Work with you to clearly define your ideal customer and develop Buyer Personas.
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Content Audit
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website that will help you connect with your ideal customer.
Strategy
Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.